This course, “PSW E-Commerce,” introduces learners to the core concepts and practical foundations of conducting business through digital platforms in a global trade environment. It explains what e-commerce is, its key characteristics, and the different models it operates on, including business-to-business (B2B), business-to-consumer (B2C), and cross-border e-commerce.
The course also builds a strong foundation by familiarizing learners with essential trade terminology and concepts. It further explores the practical side of trade, including logistics, transportation, documentation, and customs processes. By combining theory with real-world applications, the course helps learners understand how international trade operates in today’s interconnected world.
No prior experience in e-commerce is required—this course is designed to be practical and beginner-friendly.
The Pakistan Single Window (PSW), an initiative led by Pakistan Customs, represents a significant leap forward in modernizing trade practices within the region. The primary objective of PSW is to streamline the complexities of cross-border trade, making it more efficient, cost-effective, and accessible. This goal is achieved by transitioning traditional, paper-based trade processes into a fully integrated digital system.
The Center for International Private Enterprise (CIPE) was founded in 1983 by President Ronald Reagan. CIPE has been at the forefront of promoting democracy and economic freedom amidst global challenges. It focuses on strengthening democratic institutions to foster a conducive environment for business and entrepreneurship. Their enduring efforts are vital in addressing the evolving economic and social needs of citizens in democracies around the world.
The Sustainable Development Policy Institute (SDPI) was established in 1992 in response to call for a dedicated entity to guide the nation’s socio-economic development within an environmental framework. It is a leading source of expertise and advisory in South Asia’s policy landscape, offering expertise and advisory services to the government, private sector, and non-governmental organizations.
Dr. Ihsan Ayyub Qazi
Associate Professor
LUMS
Dr. Agha Ali Raza
Assistant Professor
LUMS
Module 1: What We'll Learn
Module 2: Myth Busting Quiz
Module 3: Key Characteristics of E-Commerce
Module 4: Categories of E-Commerce
Module 5: E-Commerce Operations and Workflow
Module 6: E-commerce growth stages and e-commerce exports
Module 7: Key Attributes Of A Successful E-Commerce Website
Final Assessment
