Learn how to analyze markets and develop effective marketing strategies for trade success. This course covers key tools, techniques, and insights to help businesses make informed decisions and leverage PSW for targeted international market access.
If you’re a Pakistani entrepreneur, SME owner, freelancer, marketing team, or even just exploring export, yes, this course is for you.
You don’t need an MBA or a big budget. You just need:
Whether you’re based in Lahore, Peshawar, Karachi, or Hunza, if you’re ready to grow your business globally, you’re in the right place.
You’ll learn how to:
And the best part? Everything is explained in a way that connects back to your business in Pakistan—your challenges, your culture, and your ambition.
The Pakistan Single Window (PSW), an initiative led by Pakistan Customs, represents a significant leap forward in modernizing trade practices within the region. The primary objective of PSW is to streamline the complexities of cross-border trade, making it more efficient, cost-effective, and accessible. This goal is achieved by transitioning traditional, paper-based trade processes into a fully integrated digital system.
The Center for International Private Enterprise (CIPE) was founded in 1983 by President Ronald Reagan. CIPE has been at the forefront of promoting democracy and economic freedom amidst global challenges. It focuses on strengthening democratic institutions to foster a conducive environment for business and entrepreneurship. Their enduring efforts are vital in addressing the evolving economic and social needs of citizens in democracies around the world.
The Sustainable Development Policy Institute (SDPI) was established in 1992 in response to call for a dedicated entity to guide the nation’s socio-economic development within an environmental framework. It is a leading source of expertise and advisory in South Asia’s policy landscape, offering expertise and advisory services to the government, private sector, and non-governmental organizations.
Dr. Ihsan Ayyub Qazi
Associate Professor
LUMS
Dr. Agha Ali Raza
Assistant Professor
LUMS
Module 1: Market Analysis Fundamental Concepts
Module 2: Developing Marketing Strategy
Module 3: Digital Marketing Strategy & Analysis
Module 4: Implementation & Optimization
Module 5: Additional Resources
Final Assessment
